home 2 suites by hilton

Home2 Suites at Freedom Beacon Tech Park

Fort Walton Beach, FL

As part of The Jay Odom Group’s mixed-use Freedom Beacon development, we have secured a franchise agreement with Hilton to build a Home2 Suites.  This will be a one-of-a-kind 126-room Home2 Suites by Hilton hotel and conference center, to break ground in 2022. Uniquely located between 2 local military installations, just 5 miles from both Eglin AFB and Hurlburt Field, our sales team has already garnered strong interest for conference space and rooms from the local military community and military contractors.  The mixed-use nature of our Freedom Beacon project will bring abundant business to the hotel.  This site is located 6 miles west of Destin-FWB (VPS) Airport and is directly adjacent to the Okaloosa County Courthouse and the County’s FEMA disaster response center, making it the go-to hotel site for business travelers.  This distinctive Home2 Suites by Hilton features:

  • Over 4,000 Square Feet of Conference Space (Flex Meeting Space which can be made available to small or large groups as required)
  • Pool
  • Fitness Center
  • Exceptionally Large Expanded Bar
  • Complimentary Breakfast Selections
  • Signature Home 2 Market
  • Lush Outdoor Spaces with Multiple Fireplaces
  • 24-Hour Business Center
Pigeon Forge RV Resort

Pigeon Forge RV Resort

Pigeon Forge, TN

The Jay Odom Group partnered in the purchase of an old RV park in the Smoky Mountains of Pigeon Forge, Tennessee in 2019.  This park is located on beautiful creek-front property in Pigeon Forge with a stunning Smoky Mountain backdrop.  This park was extremely run-down with very low rental revenue from mainly a few long-term renters. With our recent very successful experience upgrading and marketing the Destin West RV Park, The Jay Odom Group was excited for the challenge to transform this TN park into a sought-after, thriving RV Resort.  We did exactly that; we developed relationships with Pigeon Forge City officials and local contractors, and we performed a complete rebuild of this property to include the addition of more RV sites (including coveted creek-front sites), paving of all gravel roads, concrete pads at all sites, new underground power to every site, all new water and sewer, upgrade of all wiring and systems, an incredible Welcome building with the widely stocked camp store and Hunt Brothers Pizza with many other ‘on the go’ food and beverage options, multiple inviting areas for gathering including a community lodge with gas fire pit, game room, multiple covered porches, covered pavilion, and a kids playground.  We also put in a brand-new bathhouse with private bathroom suites, new laundry facilities, all-new signage, and abundant landscaping throughout the park.  We offer golf carts for daily rental which the guests love and provides additional revenue for the resort.

The crown jewel of our resort is our roadside zero-entry, heated, saltwater resort pool with a massive pool deck, a mushroom fountain, and an amazing triple twisting slide that really brings WOW-factor to our park for all guests and passers-by.

The Jay Odom Group developed the website for this resort ( as well as a phenomenal cross-channel marketing program.  The upgrades were completed in 2021, and we have already exceeded expectations with bookings and revenue.

The Jay Odom Group team has just completed refurbishing and decking out 4 vintage campers that will be moved to the RV resort and available for reservations beginning in the Spring of 2022.  These vintage campers have been hugely anticipated, and we expect high occupancy for these (no RV needed to stay at our fabulous resort!), bringing great additional revenue to the resort.

luxury apartment residence

232 Unit Apartment Complex

Luxury Residences in Hammock Bay.

Hammock Bay welcomed an exciting new addition in 2019-2020, 232 luxury apartment residences.   This upscale apartment community exhibits the best-of-the-best amenities, with access to all Hammock Bay Amenities.  The Apartment clubhouse is like no other, featuring a resort-style zero-entry pool, poolside cabana, demonstration kitchen, game room, state-of-the-art fitness, and more.  A mail center with state-of-the-art refrigerated lockers for grocery delivery.  Apartment residents love the green spaces, dog care amenities, EV charging station, amply sized garages, and the peace and quiet of Hammock Bay. Geared toward entertainment, convenience, top-of-the-line amenities, and the beautiful setting of Hammock Bay, the apartments leased faster than all projected proforma.  The Jay Odom Group sold the entire apartment complex and the adjacent land for a 168-unit phase 2 in 2021.

the island at fort walton beach

The Island Hotel & Resort

Okaloosa Island – Fort Walton Beach, FL

In 2017, The Jay Odom Group partnered in this iconic 330+ room Gulf-front resort.  Built in 1966, and branded as a Ramada until the time of Odom’s entrance into ownership of the hotel, the hotel was in substantial disrepair and in need of management services in order for this property to reach its potential.

Set on a lushly landscaped 11+ acres of gorgeous Gulf-front property, boasting over 600’ of frontage along the Emerald Coast’s beautiful white-sand beaches of the Gulf of Mexico, Odom and his team set out to bring this property back to its former glory.  They exceeded expectations in this endeavor with the tenacity, vision, and modern flair that Odom brings to all his projects.

Odom and his team directed and performed a major $20MM renovation while remaining open for business, to include a complete overhaul of every aspect of the hotel, from obtaining the financing to design, construction, procurement, new equipment and systems purchasing and installation, rebranding, and hiring and supplementation of professional management. Odom also renamed the resort to The Island Hotel & Resort. 

After the renovations were completed, reservations and revenue were at an all-time high, and the hotel was sold in 2021 to a national reputable hospitality industry leader.

Drone view of Destin West RV Resort.

Destin West RV Resort

Fort Walton Beach, FL

The Jay Odom Group purchased, in 2017, this 54-site RV park property located on Okaloosa Island with 400’ of highway frontage and 400’ of waterfront in the rear of the property with a dock for RV guests’ use on beautiful Choctawhatchee Bay.  In typical Jay Odom Group-style, the park was refurbished to provide maximum aesthetic and operational appeal for its RV guests.  Prior to our purchase of this property, the reservation system was by phone call only.  We completely rebuilt the park’s website to allow reservations via the website, and we significantly boosted the multi-media marketing of this property, substantially increasing its online presence with cross-channel marketing.  This, along with the property upgrades, which included extending the dock, adding a fire pit, all new outdoor furniture and umbrellas, revamping the check-in facilities and guest store, replacement of the aging laundry facilities, upgrading of all systems and lushly landscaping the entire park, allowed this RV Resort to operate at its maximum potential.  The Jay Odom Group sold this RV Resort in 2020.

Hammock Bay General Store in Freeport Florida.

Hammock Bay General Store

Freeport, FL

Hammock Bay’s anxiously awaited General Store opened in Hammock Bay’s Town Center in the summer of 2019. Its inspiration came from Freeport’s original general store know as Wards Cafe. The Hammock Bay General Store is a fully functioning throwback replica reminiscent of the small-town feel of turn-of-the-century general stores. It features a walk-in beverage cooler, full line of cold drinks, ice cream and other frozen selections, dry goods, hot food, coffee, local goods, lottery and more. The interior showcases floor-to-ceiling rough poplar wood walls, polished and stained concrete floors, and vintage photographs of historic Freeport and its original general store. Three covered porches with rocking chairs wrap around the General Store, providing a perfect spot to relax and enjoy. Located adjacent to Hammock Bay’s Town Green and Event Stage, the General Store is open to the public and is a convenient stop for owners and residents of Hammock Bay.

Freedom Beacon Park 3D Rendering

Freedom Beacon Tech Park

Fort Walton Beach, FL

Freedom Beacon Tech Park is a 50-acre mixed-use development, master-planned by The Jay Odom Group under a long-term land lease with the US Air Force.  The Jay Odom Group broke ground beginning the installation of the infrastructure for Freedom Beacon in 2021.  This project boasts 1,500± linear feet of frontage along Lewis Turner Blvd, one of the City of Fort Walton Beach’s major arteries, and will transform the north side of Fort Walton Beach into a bustling commerce center, bringing jobs, housing, hotel and meeting space accommodations, restaurants, Class A office space and a 4-acre recreational park to the local community.

The Jay Odom Group annexed this property into the City of Fort Walton Beach, securing City services for this development and generating tax revenue for the City.  The City is excited to help bring this project to the community, and we are currently working with the City to secure all the entitlements for this development to include 312 luxury apartment homes and a 126-room Home2 Suites, for which The Jay Odom Group has already secured the franchise agreement with Hilton.

The Jay Odom Group is proud to bring this project to the community while working under the Enhanced Use Lease with the US Government to provide additional income to the Air Force in order to fund local AFB infrastructure.  This project is in close proximity to our local military bases (5 miles from both Eglin AFB and Hurlburt Field) and is highly anticipated by the community and these local bases and their defense contractors.  The Jay Odom Group intends to install one of the State of Florida’s tallest flagpoles in the 4-acre park at Freedom Beacon as a beacon for our military, civilian base employees, and the local community and to inspire patriotism and pride while serving our community’s needs.

Destin Jet

Destin Executive Airport, Destin, FL

The Jay Odom Group built Destin Jet and operated its 5,500 square-foot facility, which also included 10 hangars totaling 40,000 square feet, from 2009 until 2016.  Destin Jet was ranked among the world’s top 10 FBOs within 3 years of its opening in 2009. Six years later, it ranked #3 FBO in the Americas, and #1 FBO in small markets. By purchasing its competition in 2014, The Jay Odom Group added another 5,500 square-foot FBO and a 12,000 square-foot maintenance hangar to Destin Jet. The Jay Odom Group’s success in the Aviation Industry was achieved because the Destin Jet business model was based on operating as a hospitality business, rather than an aircraft business.

Hammock Bay Pool

Hammock Bay

Freeport, FL (Residential Master-Planned Mixed-Use Community)

HAMMOCK BAY – 3,000-Acre Master-Planned Community

(Residential Master-Planned Community with Bay Frontage)
Hammock Bay is a highly anticipated 3,000-acre master-planned community with bay frontage on Choctawhatchee Bay, located in Freeport, Florida. With over 1,400 residential lots developed to date, this full-service development includes a 60-acre sports and recreation park, 400-unit apartment site, 30-acre future school site, as well as a town center, lakeside clubhouse, fitness center, two community pools and over 14 miles of bike and hiking paths. Situated along 26 lakes for recreational activity, the entire Hammock Bay project is 3,000 acres approved for over 6,000 units in density, offering privacy and space.

Financial Highlights include:

  • $30M financing secured in bank loans
  • $17M bond issue sold out in 30 minutes after creating a Community Development District for infrastructure for initial 500 lots
  • Over $80M spent on infrastructure and amenities to date


Visit Hammock Bay’s website at

Draper J Office Building

Blue Mountain Beach, FL

The Jay Odom Group recently acquired this spectacular property at Highland Parks in Blue Mountain Beach on 30A along the Beaches of South Walton County to fill the need for office space along the 30A corridor, which is in very limited supply.  The Jay Odom Group completed the permitting and construction on this beautiful 2-story, 12,000 square-foot office building which offers Class A office space to include a magnificent, furnished roof terrace for gorgeous, unobstructed views of Draper Lake and the Gulf of Mexico.  The Draper J office building offers suites and offices for lease and is reaching full occupancy.  For leasing information, contact The Jay Odom Group Leasing and Property Manager, Emily Gregory, at 850-654-4126, Ext. 104.