Destin West RV Resort
The Jay Odom Group purchased, in 2017, this 54-site RV park property located on Okaloosa Island with 400’ of highway frontage and 400’ of waterfront in the rear of the property with a dock for RV guests’ use on beautiful Choctawhatchee Bay. In typical Jay Odom Group-style, the park was refurbished to provide maximum aesthetic and operational appeal for its RV guests. Prior to our purchase of this property, the reservation system was by phone call only. We completely rebuilt the park’s website to allow reservations via the website, and we significantly boosted the multi-media marketing of this property, substantially increasing its online presence with cross-channel marketing. This, along with the property upgrades, which included extending the dock, adding a fire pit, all new outdoor furniture and umbrellas, revamping the check-in facilities and guest store, replacement of the aging laundry facilities, upgrading of all systems and lushly landscaping the entire park, allowed this RV Resort to operate at its maximum potential. The Jay Odom Group sold this RV Resort in 2020.