The Jay Odom Group partnered in the purchase of an old RV park in the Smoky Mountains of Pigeon Forge, Tennessee in 2019. This park is located on beautiful creek-front property in Pigeon Forge with a stunning Smoky Mountain backdrop. This park was extremely run-down with very low rental revenue from mainly a few long-term renters. With our recent very successful experience upgrading and marketing the Destin West RV Park, The Jay Odom Group was excited for the challenge to transform this TN park into a sought-after, thriving RV Resort. We did exactly that; we developed relationships with Pigeon Forge City officials and local contractors, and we performed a complete rebuild of this property to include the addition of more RV sites (including coveted creek-front sites), paving of all gravel roads, concrete pads at all sites, new underground power to every site, all new water and sewer, upgrade of all wiring and systems, an incredible Welcome building with the widely stocked camp store and Hunt Brothers Pizza with many other ‘on the go’ food and beverage options, multiple inviting areas for gathering including a community lodge with gas fire pit, game room, multiple covered porches, covered pavilion, and a kids playground. We also put in a brand-new bathhouse with private bathroom suites, new laundry facilities, all-new signage, and abundant landscaping throughout the park. We offer golf carts for daily rental which the guests love and provides additional revenue for the resort.
The crown jewel of our resort is our roadside zero-entry, heated, saltwater resort pool with a massive pool deck, a mushroom fountain, and an amazing triple twisting slide that really brings WOW-factor to our park for all guests and passers-by.
The Jay Odom Group developed the website for this resort (www.pigeonforgerv.com) as well as a phenomenal cross-channel marketing program. The upgrades were completed in 2021, and we have already exceeded expectations with bookings and revenue.
The Jay Odom Group team has just completed refurbishing and decking out 4 vintage campers that will be moved to the RV resort and available for reservations beginning in the Spring of 2022. These vintage campers have been hugely anticipated, and we expect high occupancy for these (no RV needed to stay at our fabulous resort!), bringing great additional revenue to the resort.
